William Hill, a British betting and gaming provider, is going to compete with Irish rivals (for example Paddy Power) by launching a specialized Irish website.
It spent over a year working at the local product and now is eager to fight for a share of about ˆ1 billion web betting and gaming market.
Tom Kenny, William Hill’s head of international public relations, said that they were really happy to start the new Irish business and they were sure that it would be extremely popular with Irish gamblers. He added that it had taken a year to create, develop and test the site, but all worthy things need time.
Every week visitors on this site will find more that 500,000 betting opportunities including football, GAA, rugby, horse racing, motor sports, golf, American sports and wide choice of novelty markets in Ireland.
Apart from betting the site offers a variety of games like poker, vegas and slot games, casino, live casino, bingo and even financial trading on a special “Day Trader” site.
The launch of the Irish site comes after William Hill closed 20 of its retail shops in Ireland which the company claimed to be ineffective and the progressive growth of Paddy Power, especially in the online area.